The Vroman Group, LLP — A Legacy of Trust, Now Strengthened Through BGM
Since 1967, The Vroman Group has been a cornerstone of the Des Moines community and the surrounding area. The firm’s CPAs and advisors have helped generations of clients navigate financial decisions with clarity, confidence, and integrity.
The Vroman Group’s history stretches back nearly six decades, when Jeff Vroman’s father cofounded Halliday & Vroman—an early foundation that evolved into what many still remember as “the Vroman firm.” Jeff joined the practice in 1982, later moving with his father to Denman & Company before the two cofounded The Vroman Group in 2005.
Today, that legacy is stronger than ever as The Vroman Group moves forward as part of BGM, a nationally recognized collective of entrepreneurial-minded advisors offering a full suite of financial services. With access to BGM’s expanded resources and a shared commitment to integrity and client-first service, the firm is well-positioned for continued growth while remaining grounded in the values that have defined it for nearly 60 years.
A Tradition of Putting Clients First
From its earliest days, The Vroman Group has centered its work on one principle: clients come first. That philosophy has earned the firm multiple “Best Of” awards over the years and helped solidify its reputation across West Des Moines and beyond.
By joining forces with BGM, The Vroman Group continues to provide the same high-quality, personalized financial guidance clients have long trusted, now backed by expanded capabilities and resources.
Integrity in Action: A Recent Success Story
One recent example reflects the firm’s commitment to trust and proactive service. When a client faced a potential financial issue, the team did not wait for complications to arise. Instead, they identified the problem early, brought it to the client’s attention, and presented a solution before the client even knew there was an issue.
It may seem like a simple example, but it reflects something much larger: taking responsibility, staying transparent, and leading with integrity. These are the principles that guide the firm and shape its everyday client relationships.
Advising for Impact
With deep community roots, decades of experience, and a philosophy centered on reducing uncertainty for clients, BGM’s mission is clear: “Advising for impact by connecting personally and reducing uncertainty.”
It is more than a tagline. It reflects the way The Vroman Group has served Iowa for nearly six decades and the way it continues to serve today as part of BGM.
This article, “The Vroman Group, LLP — A Legacy of Trust, Now Strengthened Through BGM” was originally published by Better Business Bureau and is republished with permission.
